a record label. a new wave.
creating "bluehue." is my way of reshaping what I’ve found so frustrating in the music industry, especially within EDM. too often I see artists who are truly passionate and genuine being overlooked in favour of those chasing trends or fame. I want bluehue. to stand out as a label that genuinely supports artists, for their own unique outlook on music — emphasising connection, creativity, authenticity, and mainly celebrating the artists that have the courage just to do something different to the rest of the scene.
through this journey of mine, I've been guided by incredible mentors such as the co-founder of the record label "bitbird" - “Thorwald”. I’ve also had immense support from my friends and family who have helped me stay connected to my roots and my purpose. my inspiration for creating this label draws heavily from the people of "bitbird" — it's one of the few labels I've seen prioritise artist care and community above all else. "bluehue." is meant to carry on these values and expand on them, we will be selecting artists very carefully to ensure we’re building a family that pushes music boundaries, values authenticity, and prioritises real connections. it’s time to try something different in the scene. "bluehue." is here to do that.